hi, i'm Srishti

i love turning ambiguous, complex problems into experiences people can understand and trust, across shopping, payments, AI, and privacy.Based in Seattle, WA.

i'm an electrical engineer turned designer. i've climbed an active volcano. i take my Wordle streak very seriously. i make a dangerously good Thai curry. i grow plants with mixed success.

Selected Work

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Add to delivery screen 1 Add to delivery screen 2 Add to delivery screen 3 Add to delivery screen 4 Add to delivery screen 5
Shipped

Add to delivery

Delivery Experience, AmazonRedefining shopping012025

A net-new way for Prime members to add an item to a delivery already on its way, launched in 2025. I designed its entry points across three of the app's highest-traffic surfaces: the thank-you page, Your Orders, and the Me tab. FY25 launches delivered $9.0B customer sales, 167M incremental units, and $3.6B OPS.

Outcome$9.0B FY25 sales
Checkout with a digital reward offered next to the No-Rush delivery option Rewards hub showing a $21 balance and where to redeem it Order confirmation telling the customer they are earning a digital reward
On 2027 org roadmap

Digital incentives

Delivery Experience, AmazonVisionIn flight2026

Making the reward customers earn for a slower delivery easy to notice, understand, and actually use, instead of a hidden discount they never know they have.

OutcomeMulti-year funding
Alexa+ Review Attachments listing files shared today and yesterday Alexa+ attachments filtered by the profile that shared them
Shipped

Alexa+

Devices & Services, AmazonPrivacy & TrustFile Management012024–2025

A privacy-first way to find, manage, and delete what you've shared with Alexa+, turning a new AI-generated, file-sharing capability into a foundation of trust.

OutcomeLive for 100M+ customers

More work

Payments and lending products I shipped to millions of customers in India.

Amazon Pay bills and recharges home with upcoming payments and saved billers Add biller screen listing utility bill categories Electricity biller search results for BESCOM and BEST Enter biller details with account ID field and save action Saving biller details in progress Pay electricity bill screen showing payable amount and early-payment discount Payment successful screen with fifty rupees cashback earned Conversational transaction history showing paid and received amounts as chat messages Send money screen with empty UPI ID field UPI ID entry showing recently paid contacts UPI number being typed with contact lookup in progress UPI number matched to contacts Amar Joshi and Durgautti Mudaliyar Send money confirmation for one thousand rupees labelled Grocery Scan and Pay QR code scanner for offline payments
Shipped

Amazon Pay

Payments2021

Designed high-frequency payment experiences for Amazon Pay India (100M+ customers), reimagining transaction history from a static ledger into a conversational, context-rich interface, cutting bill-payment completion time by up to 36.6% using Keystroke-Level Modeling, and launching Scan and Pay via QR code (offline payments in India) in 2021.

Rupeek gold loan app: branch storage and loan benefits
Shipped

Rupeek

Fintech2020

Spearheaded UX and research for an asset-backed digital lending platform's pre-approval journey (loan eligibility, application, and KYC), helping more customers finish their loan approval and lifting completion by ~45% across 5 major Indian cities.

My story

Growing up in India, I was always fascinated by design. That pull led me to a Bachelor's in Electrical Engineering, and then into product. In India, I worked at a few startups, building an event-ticketing platform and a digital gold-loan disbursement product, before joining Amazon Pay. Four years ago I moved to the US, where I've since been part of two different teams at Amazon.

Away from the screen, you'll find me hiking a new trail, cooking, traveling, or out with my camera: the same curiosity I bring to design.

9+
Years designing at product scale
4
Domains: shopping, AI assistants, privacy, payments
200M+
Customers reached by shipped work
Life beyond the screen

Design philosophy

Trust is the interface. Clarity is the feature.

Start with the ambiguity

The hardest problems arrive undefined. I find the real question before designing an answer, framing it so a whole team can move.

Make systems, not screens

One-off pixels don't scale. I design patterns and primitives that hold up across surfaces, teams, and the next three roadmap quarters.

Earn confidence in the details

Especially with AI, money, and privacy, trust is built in microcopy, state, and the moments a product chooses to slow down.